Happy New Year everyone! Hope you had a wonderful festive season. First post of the year, exciting! And I can't believe I actually started blogging a year ago... Double celebration it is then (I might put off detox for another few days).
On the other hand, January is like the worst month of the year for me (followed closely by July). With everything on sale, a million emails in my inbox yelling temptation at me, for a shopping junkie like me it's impossible to resist the sirens' calls to buy yet another pair of shoes or a handbag that I will hardly ever wear... With every 'add to bag' click I get a quick shot of dopamine. Yet, a few weeks down the line, looking at my bank account I get cold turkey sober.
So this post is meant to be contrary to my natural, neurotic instincts, eg aiming to pick out those wardrobe essentials that are worth investing in during the sales (not random grabs just because it's 50% off). I am not suggesting anything from the (proper) high street, not because I would discourage you to buy at cheap prices but simply because stocks disappear within hours if not minutes so it's pretty meaningless to try and list up the best of their sales.
Instead, looking at my usual go to mid range brands (French mostly but not just), I have carefully selected what I would likely wear all year round (jackets, blouses, jeans and trousers, dresses) and for many seasons to come and therefore what I believe to be safe, lasting and, let's just say it, sane purchases in these rather irrational shopping period.